3 October 2008

Users of Microsoft’s search page are set to win prizes for carrying out searches.

The Search Perks program will allocate points to users for every keyword search they carry out via Live Search. When people have accumulated enough points they will be able to redeem them for prizes such as music downloads, airmiles and books.

The program of rewards is only available in the US and there are limits to how many searches a day will be rewarded.

Users signing up will be able to get points or "tickets" for 25 searches per day. Those signing up before the registration deadline of 31 December 2008 will get a bonus of 500 tickets. Usage will be monitored by a downloadable toolbar. Those who do not sign up early will be limited in which rewards they can get.

By cashing in 4950 tickets, or 178 days carrying out 25 searches, a Search Perks member could get a copy of Xbox 360 game Gears of War. Tickets can also be donated to charity.



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